The plastics manufacturing and injection molding industries are very competitive, businesses need to find new ways to stand out from the crowd. One effective strategy we have supported our clients with is producing high-quality blog content that educates, informs, and entertains the audience, that is not overly technical or complex.
As you are probably aware, having a company blog an effective way for businesses to establish their online presence, reach potential customers, and engage with existing customers. When writing for plastics manufacturers and injection moulding companies, like yours, it is an opportunity to showcase your expertise, share industry insights, and promote your products and services.
However, producing regular blog content can be time-consuming and may require a significant investment in resources, including skilled writers, editors, and content strategists. For many plastics manufacturers and injection moulding companies, outsourcing their blog writing to a professional writing service can be a smart solution.
But first, what should you consider when blogging for your company?
Understand your audience
Before you start any form of writing, it’s essential to understand your target audience. Who are your readers? What are their interests and pain points? What kind of information do they seek?
When writing for plastics manufacturers and injection molding firms, the audience could be product designers, engineers, manufacturers, or other professionals in the plastics and molding industry or they could be large companies, or entreprenauers in industries like healthcare, cosmetics, food production and consumer goods. They may have a lot of experience in dealing with the plastics manufacturing process, or they may have none. Understanding their needs and preferences will help you create content that resonates with them.
Focus on topics relevant to the industry
Of course, your blog articles should cover topics that are relevant to the plastics and moulding industry. You can write about the latest trends, innovations, and technologies, share your experiences and expertise, provide solutions to common industry problems, describe your workflow and approach to bringing your clients designs to life.
There are a lot of subtopics you can include, as well as some unique ones to your company, you may want to think about topics like; material selection, design considerations, tooling, prototyping, quality control, and sustainability in plastics manufacturing.
Provide value to your readers
As with any blog article, when writing for plastics manufacturers, your articles should provide value to your readers. Whether it’s in the form of offering insights, tips, solutions, or explaining what to expect when working with a plastics manufacturer, your content should help your readers solve their problems or achieve their goals.
Use a conversational tone
Blog writing is different from academic or technical writing. Your blog articles should be written in a conversational tone that engages your readers and makes them feel like they are having a conversation with you. This is especially important when you consider that your readers may not be engineers or have technical knowledge, they may not have any experience or knowledge of plastics manufacturing – they may just have a great idea, and want you to bring it to life.
This is why you should avoid using technical jargon or complex terminology. There are other pages on your webiste where you can include this type of content. So, even if the subject is very technical and complex, make sure your writer is able to use simple language and explain any technical terms or concepts. This often means choosing a writer who is not an engineer, and may be has a good conceptual knowledge of the industry or processes, but primarily it’s their writing skill you want.
In my own experience writing for the plastics industry, while I have no industry experience, I was curious about injection moulding techniques, prototyping and tooling, 3D printing, blow moudling etc and through conversations with my client and my own research, I was able to quickly understand these techniques, well enough to explain them to others.
Visuals are a powerful tool to enhance your blog articles. They can help break up long blocks of text, illustrate complex concepts, and make your content more engaging. You can use images, diagrams, infographics, and videos to complement your text.
Images of your manufacturing plant, the machines and materials you use, are often something that your audience has never seen before, so if you can provide your own images, these can be really powerful.
Optimize for SEO
I don’t mean to brag, but we probably know more about SEO (Search Engline Optimisation) than the average plastics manufacturer. Search engine optimization (SEO) is a technique to improve your website’s ranking in search engine results pages (SERPs). We can help you optimize your blog content for search engines. By using relevant keywords, meta descriptions, and alt tags, you can improve your search engine rankings and attract more traffic to your website.
Why BizKit UK?
A few years ago I worked closely with a leading plastics manufacturer with operations in the UK, Europe, China, Malaysia and the US. I did a deep dive into there operation. It was my job to understand what they did, the services they offered and how they worked with clients in Med Tec, consumer goods, cosmetics, and food industries. Working with the Head of sales, regional heads, and plant managers I ignited a passion for the plastics industry and delivered great results for them by explaining what they could acheive for potential customers globally.
I enjoyed writing for plastics manufacturers, and I was good at it too. While I can’t reveal the company that I was working for, my articles were published across LinkedIn groups and in industry publications like Plastics Today.
Here are some more reasons why plastics manufacturers and injection molding companies should consider outsourcing their blog writing to BizKit UK.
Experience writing for plastics manufacturers
Professional writing services with experience the plastics and injection molding industry will have the expertise and knowledge to create high-quality blog content that resonates with your target audience. Our writers understand the unique challenges and opportunities in the industry and can produce content that showcases your business as a leader and help you to articulate your company’s approach to its clients and the manufacturing process.
Save time and money
Creating high-quality blog content can be time-consuming, especially if you don’t have the expertise or resources to do it yourself. Let’s be honest, your expertise is in manufacturing, not writing. Outsourcing your blog writing, can save time and let you focus on other important areas of your business.
Outsourcing your writing to us, is more cost-effective than hiring an in-house team of writers, editors, and if you choose our content credits, you only pay for the content you need, which helps you stay within your budget.
As your business grows, so does your need for content. Outsourcing writing for plastics manufacturers is a scalable solution that allows you to produce more content as your business expands, or if your needs change it is easy to scale back, and scale up again when the time is right.
Producing blog content regularly is essential for building your online presence and engaging your target audience. It can be challenging to maintain a consistent publishing schedule, when you have other priorities. Let us take care of your blog writing so you have a steady flow of high-quality content that keeps your readers engaged.
If you would like to know more about our work writing for plastics manufacturers and how we can help your business, click the button below and drop me an email or check out our content credit service.