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Who I have worked with
I’ve worked with a wide range of organisations, from early-stage startups to established international businesses, often in situations where discretion matters. In many cases, my role has been to help founders and leadership teams step back, sharpen how they explain what they do, and focus their marketing effort where it will actually support sales. The examples below reflect the types of businesses and challenges I’ve helped with, without naming clients directly.
Environmental and land value services
Worked with a UK start-up who offer BNG Credits and a software platform helping landowners and developers navigate the emerging mandatory biodiversity net gain market. This included refining site messaging and positioning, developing audience targeting strategies, and structuring paid ads and email campaigns in a highly regulated space where environmental compliance is now required for most planning applications.
Medical software and workflow systems
A developer of clinical scheduling and workflow software for healthcare settings, reached out looking for ‘Pillar’ content to help clarify positioning for clinical managers and operations leads. The focus was on simplifying technical messaging, improving the coherence of web content, and identifying in a regulated, buyer-educated marketplace.
Public relations and communications consultancy
Worked with an international PR and communications consultancy supporting clients in technology, professional services, and corporate communications. The work focused on sharpening positioning, improving how services were explained to prospective clients, and aligning marketing activity more closely with business development and sales conversations in a relationship-led industry.
Recruitment technology SaaS
Supported a recruitment technology business providing an applicant tracking system to small and mid-sized enterprises. The engagement included website and SEO content strategy, email nurture workflows, webinar-driven lead acquisition, campaign planning, and product launches.
Global manufacturing and engineering
Supported a long-established global plastic injection moulding and contract manufacturing business with broad international operations and several thousand employees. The work focused on refining how complex industrial capabilities are described for target buyers, aligning technical strengths with customer needs, and strengthening the digital presence through articles & Social Media (linkedIn) for higher-value prospects.
Retail and lifestyle business
Worked with a Las Vegas-based hair and cosmetics retail chain on messaging prioritisation and customer clarity. The engagement included refining product and service descriptions for better customer understanding and enhancing the website to speak more directly to target audiences’ needs.
Technical consulting and IT services
Collaborated with a consultancy and application development business providing IT infrastructure and support services in sensitive sectors. Work included clarifying service differentiation in a crowded market and improving digital content to reflect outcomes for enterprise and public sector buyers.
Medical education and professional training
Worked with a provider of continuing medical education for healthcare professionals, operating in a highly regulated niche. The work focused on improving the website, shaping messaging for paid acquisition campaigns, and advising on strategy to drive registrations for both in-person events and online training.
Why You Need a Fractional Marketing Leader
- A business at an early stage without a marketing strategy or team (Source: How to SaaS)
- Want to explore new marketing channels, revamp strategies or needs to skill up an existing team (Source: Bizkit Blog)
- Major changes to a marketing team, or to help develop and execute a comprehensive marketing plan
- A fractional marketing leader is Your Business’s Secret Growth Weapon
Why You Need Content For Your Business
- 71% of buyers viewed a blog post during their buying journey. (Source: Content Preferences Survey Report)
- 66% of buyers said that blog posts were instrumental in their buying process. (Source: Business 2 Community)
- Quality blog content is the most important factor for generating credibility. (Source: Social Marketing Writing)
- 75% of consumers said that they prefer blog posts or articles with less than 1,000 words (Source: Contently)
The Fractional Marketing Playbook
Website Assessment
Marketing Strategy Development
Content Development & Optimisation
Lead Generation & Advertising
Reporting & Feedback
FAQs
Do you only work with Businesses in the UK?
While I am based in the UK, my experience over the last 25 years has been in companies in the UK, Europe, Australia, USA, and South Korea so I have the experience and I am comfortable working with businesses across the world.
Do you only write for companies in the UK?
No, we are based in the UK, but have writers in the UK, US, Canada and the Philippines and have written for companies in The US, Asia, and all over Europe too!
Have you got experience in my industry?
I’ve worked across many industries, including; Automotive, Medical & Pharmaceutical, Manufacturing and Plastics, SaaS, Education, Health & Safety, and non-profits. When it comes to writing content, I can tap into a team of skilled writers and match the perfect person for your project, ensuring their experience and research ability align with your industry’s specific needs.
How long does it take to write an Article
My usual answer is “over 25 years” – because that’s the experience I bring to every piece I write. But if you’re looking for a more practical answer, the typical turnaround is usually 3-5 days. However, it can vary depending on your specific needs and the complexity of the project.
I can just use a Freelancer Fiver or Upwork, right?
Platforms like Fiverr and Upwork can be good places to hire writers. However, freelancers on these platforms sometimes disappear unexpectedly—often because they’ve taken a full-time job or decided to take an extended break while enjoying the Digital Nomad lifestyle. Additionally, there may be limited systems for proofreading and ensuring project completion.
So how are we different?
You’ll have a dedicated 1-2-1 working relationship with us. We also provide a client workspace where you can easily track and approve your content requests, ensuring a reliable and professional process from start to finish.
I can just use ChatGPT!
As you probably know, generativeAI, like chatGPT based on GPT 4 LLM have created quite a buzz. We think the technology is great, and has many useful applications. But if you do use chatGPT, it is worth remembering that it is not connected to the internet, so is likely out of date and if you are using AI that is ‘online’, it is probably plagiarising everyone else’s content.
We have done our research and we know a thing or two about how AI produces content and searches for information, and how you can easily spot AI generated content – take a look at this blog article. I can tell you more about Burstiness, Perplexity, Patterns, Repetition, and Abstractness, and how you can spot if an article was written by AI. And if you and I can spot it, so can google and your readers.
At the end of the day Human written content beats AI – let me show you why!
Can you write in the style of my Brand?
Yes. Our content request process enables you to tell us the style and tone of voice of the content you want. And our free proofreading and approval process ensures that you get the perfect content, everytime.
Do you include images?
We can include a royalty free image to go with your content, or help you source your own.
What if I want to include specific keywords?
No problem, this is also in the content request form. Just tell us the keywords you want to use and we will weave them into the content in a SEO friendly and compliant way that feels natural for your readers.
Do you write for SEO?
Hmmm, yes and no… You see Google makes it clear that authentic content written for the reader is better than content written for Search engines. But absolutely, we will ensure that your content ticks all the boxes and is optimised for the best possible reach and search engine visibility