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Why You Need a Fractional Marketing Leader
- A business at an early stage without a marketing strategy or team (Source: How to SaaS)
- Want to explore new marketing channels, revamp strategies or needs to skill up an existing team (Source: Bizkit Blog)
- Major changes to a marketing team, or to help develop and execute a comprehensive marketing plan
- A fractional marketing leader is Your Business’s Secret Growth Weapon
Why You Need Content For Your Business
- 71% of buyers viewed a blog post during their buying journey. (Source: Content Preferences Survey Report)
- 66% of buyers said that blog posts were instrumental in their buying process. (Source: Business 2 Community)
- Quality blog content is the most important factor for generating credibility. (Source: Social Marketing Writing)
- 75% of consumers said that they prefer blog posts or articles with less than 1,000 words (Source: Contently)
The Fractional Marketing Playbook
Website Assessment
Marketing Strategy Development
Content Development & Optimisation
Lead Generation & Advertising
Reporting & Feedback
FAQs
Do you only work with Businesses in the UK?
While I am based in the UK, my experience over the last 25 years has been in companies in the UK, Europe, Australia, USA, and South Korea so I have the experience and I am comfortable working with businesses across the world.
Do you only write for companies in the UK?
No, we are based in the UK, but have writers in the UK, US, Canada and the Philippines and have written for companies in The US, Asia, and all over Europe too!
Have you got experience in my industry?
I’ve worked across many industries, including; Automotive, Medical & Pharmaceutical, Manufacturing and Plastics, SaaS, Education, Health & Safety, and non-profits. When it comes to writing content, I can tap into a team of skilled writers and match the perfect person for your project, ensuring their experience and research ability align with your industry’s specific needs.
How long does it take to write an Article
My usual answer is “over 25 years” – because that’s the experience I bring to every piece I write. But if you’re looking for a more practical answer, the typical turnaround is usually 3-5 days. However, it can vary depending on your specific needs and the complexity of the project.
I can just use a Freelancer Fiver or Upwork, right?
Platforms like Fiverr and Upwork can be good places to hire writers. However, freelancers on these platforms sometimes disappear unexpectedly—often because they’ve taken a full-time job or decided to take an extended break while enjoying the Digital Nomad lifestyle. Additionally, there may be limited systems for proofreading and ensuring project completion.
So how are we different?
You’ll have a dedicated 1-2-1 working relationship with us. We also provide a client workspace where you can easily track and approve your content requests, ensuring a reliable and professional process from start to finish.
I can just use ChatGPT!
As you probably know, generativeAI, like chatGPT based on GPT 4 LLM have created quite a buzz. We think the technology is great, and has many useful applications. But if you do use chatGPT, it is worth remembering that it is not connected to the internet, so is likely out of date and if you are using AI that is ‘online’, it is probably plagiarising everyone else’s content.
We have done our research and we know a thing or two about how AI produces content and searches for information, and how you can easily spot AI generated content – take a look at this blog article. I can tell you more about Burstiness, Perplexity, Patterns, Repetition, and Abstractness, and how you can spot if an article was written by AI. And if you and I can spot it, so can google and your readers.
At the end of the day Human written content beats AI – let me show you why!
Can you write in the style of my Brand?
Yes. Our content request process enables you to tell us the style and tone of voice of the content you want. And our free proofreading and approval process ensures that you get the perfect content, everytime.
Do you include images?
We can include a royalty free image to go with your content, or help you source your own.
What if I want to include specific keywords?
No problem, this is also in the content request form. Just tell us the keywords you want to use and we will weave them into the content in a SEO friendly and compliant way that feels natural for your readers.
Do you write for SEO?
Hmmm, yes and no… You see Google makes it clear that authentic content written for the reader is better than content written for Search engines. But absolutely, we will ensure that your content ticks all the boxes and is optimised for the best possible reach and search engine visibility