Are you a startup or small business in need of expert marketing leadership but not ready to hire a full-time Head of Marketing or CMO? BizKit.uk offers Fractional Marketing Leader services designed to give you all the benefits of senior marketing expertise—without the overheads or long-term contracts.
BizKit UK Fractional Marketing Leadership: Your Marketing Partner Without the Full-Time Commitment
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How We Work
Our proven process ensures we deliver measurable results, every step of the way. Here’s how we can transform your marketing:
The Fractional Marketing Playbook
Website Assessment
Marketing Strategy Development
Content Development & Optimisation
Lead Generation & Advertising
Reporting & Feedback
1. Website Assessment
- Discover: Uncover your target audience, business goals, and user personas.
- Audit: Evaluate technical SEO, mobile responsiveness, and content effectiveness.
- Benchmark: Compare your site to industry leaders using tools like Ahrefs or SEMrush.
- Report: Provide a clear, actionable summary of improvements.
2. Content Development & Optimisation
- Build a Content Strategy: Identify gaps and create a tailored content calendar.
- Optimise SEO: Research keywords, refresh existing pages, and create new content.
- Refresh Content: Keep your website relevant with regular updates.
- Collaborate: Work closely with you to align content with your brand voice.
3. Marketing Strategy Development
- Set Objectives: Define clear KPIs and align them with your budget and resources.
- Understand Your Audience: Use surveys and research to fine-tune your messaging.
- Select Channels: Identify the most effective platforms for your business.
- Create an Action Plan: Break down the strategy into manageable, measurable steps.
4. Advertising & Lead Generation
- Target Audiences: Create custom audience profiles for ads.
- Develop Creatives: Design engaging visuals and A/B test for maximum impact.
- Manage Campaigns: Monitor and refine your ad spend for optimum ROI.
5. Reporting & Feedback
- Create Dashboards: Centralise your data using Google Data Studio.
- Deliver Insights: Provide regular reports showcasing wins and opportunities.
- Collaborate: Gather your feedback to continually improve results.
Why Choose BizKit.uk?
No Long-Term Commitment: Flexible arrangements that fit your needs.
Expertise on Demand: Over 20 years of experience across startups, e-commerce, SaaS, and more.
Project-Based Pricing: Simple, transparent pricing tailored to your goals.
Hands-On Support: From strategy to execution, we don’t just advise—we do the work.
The Tools and Tech I use
ClickUp is my project management tool of choice. I can share documents and files here, as well as let you see the progress of project tasks as a Kanban or Gantt chart. These tasks can also be time-tracked, so you can see the hours worked on each task.
Google Workspace for office documents and file storage and sharing.
MS Teams, Zoom, Google Meet, or a platform of your choice for Online meetings. If you are local, we can meet face-to-face.
Ready to Elevate Your Marketing?
Let’s discuss how a Fractional Marketing Leader can help your business grow.
I’ll help you achieve big results without the big commitment.